2012 Play 4Kay
Official dates: February 11-20, 2012
Play 4Kay is an opportunity for a nation of coaches to raise breast
cancer awareness and funds for research on the court, across campuses,
in communities and beyond. The official charity is the Kay Yow Cancer
Fund in partnership with The V Foundation and Women's Basketball Coaches
Association (WBCA). Help us reach our fundraising goal of $1M. Coach Yow's Play 4Kay goal
was to one day raise $5M through the February initiative. To her it was
simple - 5,000 participants raising $1,000 each totaling to $5M. Last
year we raised $650,000, this year we want to reach the $1M milestone.
The late Kay Yow, former NC State University head women's basketball
coach, served as the catalyst for Play 4Kay after her third recurrence
of breast cancer in 2006. Yow was first diagnosed with breast cancer in
1987, and passed away on January 24, 2009.
Since 2006, thousands have joined Coach Yow's team in the fight against
breast cancer and raised over $1.5 million for the Kay Yow Cancer Fund.
The official dates for the 2012 campaign are February 10-20. Register
today to do your part in a battle that hits too close to home for us
“I have a big vision. I want people to know that the coaches of women’s teams are stepping forward to commit to making a difference. We have coaches who have breast cancer or have been affected by breast cancer, and we will have more in the future. If we push we can make a difference.” --- The late Kay Yow
America East school has designated one women's basketball game
throughout February as the game to promote breast cancer awareness and to "Play 4Kay". Teams will have fundraising promotions, pink uniforms and
apparel, and breast cancer survivors on hand to stress the importance of
finding a cure for this disease. For a game on your campus, please see
the calendar below.
If you can't make it to one of the Pink Zone games but would still like to show your support or donate money, fans can donate to their favorite team's efforts or make a general donation by visiting the Play 4Kay web site.
you have a story you'd like to tell of how breast cancer has touched
your life or touched the life of somebody you know, please contact
Leslie Casey at firstname.lastname@example.org.