Play 4Kay is an opportunity for a nation of coaches to raise breast cancer awareness and funds for research on the court, across campuses, in communities and beyond. The official charity is the Kay Yow Cancer Fund in partnership with The V Foundation and Women's Basketball Coaches Association (WBCA). Help the Kay Yow Cancer Fund reach the fundraising goal of $1 million. Coach Yow's Play 4Kay goal was to one day raise $5 million through the February initiative. To her it was simple - 5,000 participants raising $1,000 each totaling to $5M. Last year we raised $650,000, this year the Kay Yow Cancer Fund wants to reach the $1M milestone.
The late Kay Yow, former NC State
University head women's basketball coach, served as the catalyst for Play 4Kay
after her third recurrence of breast cancer in 2006. Yow was first diagnosed
with breast cancer in 1987, and passed away on January 24, 2009.
The America East men’s and women’s basketball teams will promote Breast Cancer Awareness throughout the month of February with events across the nine campuses. Here is a look at the schedule of events for each school:
AlbanyWhen: Thursday, Feb. 21 vs. Boston U. – 7 p.m.
What: Albany Athletics and the Women’s Basketball program celebrate their annual Breast Cancer Awareness Night. Pink T-shirts will be handed out at the door and all fans are encouraged to wear pink. Breast cancer survivors will be honored throughout the game, which is broadcasted on ESPN3.
When: Saturday, Feb. 16 vs. New Hampshire – 1 p.m.
When: Sunday, Feb. 17 vs. Albany
When: Saturday, Feb. 9 vs. Albany
When: Wednesday, Feb. 13 vs. New Hampshire - 7 p.m.
When: Feb. 23 vs. Binghamton - 1 p.m.
What: Come help the Wildcats support the fight against breast cancer in their annual Play4Kay game!
When: Feb. 2 vs. New Hampshire - 2 p.m.
What: Help the Seawolves support Breast Cancer Awareness by wearing pink! Fans who attend the game wearing pink will be admitted free! The school also will be collected donations for Play4Kay. Stony Brook will be wearing pink socks and shoelaces and the coaching and athletic department staff will be wearing pink as well!
When: Tuesday, Feb. 12 – Men vs. Boston U. – 7 p.m.
What: Both men’s and women’s teams will be wearing special pink Adidas uniforms for the contest. There will be a silent auction in the lobby of Patrick Gymnasium throughout the game where fans can bid on a game-worn jersey. Bidding will close 10 minutes after the game ends. Pink paper basketball also will be on sale for $1.00 each and will be hung in the balcony of the gym. Fans can write their name or donate the basketball in memory of someone.
Half of the proceeds from the jersey, paper basketball and merchandise items will be donated to the Vermont Cancer Center.
packages for the game are available. Fans can buy a ticket to the men’s game on
the 12th or the women’s game on the 13th for $14.
Prior to the start of each
game a jersey will be presented to Vermont Cancer Center and Buffalo Wild Wings