America East Partners with NeuLion to Unveil Digital Network
CAMBRIDGE, Mass. – America East, in conjunction with NeuLion, Inc., is proud to announce the creation of AmericaEast.TV, a comprehensive digital network built to expand the content and reach of the conference’s digital presence beginning with the 2013 fall sports season.
AmericaEast.TV, the first-ever conference-wide digital platform, will provide live streaming of an unprecedented number of events from eight of the nine institutions, as well as on-demand video content including interviews, feature stories and highlights throughout the year across a variety of the 19 America East sports from all nine members. Most importantly for fans, the platform, delivered by NeuLion, will be free of charge for all users. Users will have access to AmericaEast.TV on multiple devices, including PCs, smartphones and tablets, meaning fans the chance to watch America East teams on any device, anytime and anywhere.
“The debut of AmericaEast.TV is a significant step in expanding our brand in the digital space,” said America East Commissioner Amy Huchthausen. “We are excited to be working with NeuLion on this endeavor, which will provide a high-volume of free live and on-demand content for all fans as we continue to focus on increasing the exposure of our great institutions and conference.”
The newly created network offers marketers an opportunity to reach targeted audiences both regionally and nationally, while enhancing the conference’s presence in the digital landscape. The league also has a television contract with ESPN which includes live event coverage of men’s and women’s basketball as well as the men’s and women’s lacrosse championship games.
“The digital network will continue to showcase the tremendous athletic talent, academic prowess and leadership that exist in our student-athletes and on our campuses,” said University of Maine Athletic Director and Chair of the America East Athletic Directors, Steve Abbott. “AmericaEast.TV will provide even greater opportunities for fans to connect with the conference and its members, and will further complement our partnership with ESPN.”
Powered by the NeuLion College Platform, AmericaEast.TV will be available to fans at the end of August with the beginning of the fall sports season, in conjunction with a redesigned AmericaEast.com. The network will feature 10 unique channels on an easy-to-navigate interface. Each of the conference’s nine member institutions will have its own school-branded channel featuring live and/or on-demand video content across a variety of conference sports, while the America East will have its own conference-wide channel featuring all available digital content and all team championship action. Due to an existing agreement, the University of Vermont will continue to stream its home live events for free through the Northeast Sports Network in 2013-14; however, on-demand content will be available through AmericaEast.TV.
NeuLion has been the home for the America East official website, AmericaEast.com, since 2007. A leader on the digital college landscape, over 175 colleges, universities and conferences trust and rely on NeuLion to power their digital experiences while connecting fans worldwide.
“We are extremely excited to expand our long-standing relationship with the America East with the launching of the all new Digital Network,” said Ed O’Brien, Vice President, NeuLion. “AmericaEast.TV represents a huge collaborative effort coordinated by Amy and her staff. We can’t wait to get the product out to fans so they can experience it first-hand on PC, mobile and tablet.”
Stay tuned for specific information about how to access AmericaEast.TV prior to its debut next week with the official start to fall sports competition.
About the America East Conference
Now in its fourth decade of operation, the America East Conference has evolved into one of the most comprehensive NCAA Division I conferences in the country with a commitment to broad-based, competitive athletics programs, complementing the academic integrity and missions of the member institutions. Progressive in its approach to its more than 3,400 student-athletes, America East recognizes champions in each of its 19 sports. America East also conducts the nation’s most comprehensive academic recognition program for student-athletes and collaborates on several community service initiatives throughout its geographic footprint each year. With members spanning from the Mid-Atlantic to Northeast regions of the United States, America East strives to develop champions in academics, athletics and leadership at its nine member institutions: University at Albany, Binghamton University, University of Hartford, University of Maine, UMBC, UMass Lowell, University of New Hampshire, Stony Brook University and University of Vermont.
NeuLion, Inc. (TSX: NLN) offers a true end-to-end solution for delivering live and on-demand content to any Internet-connected device. NeuLion enables content owners and distributors, as well as cable operators and broadcasters, to optimally address the massive consumer demand for viewing video content on laptops, smartphones, iPads and other connected devices. NeuLion’s sports customers include major sports leagues, colleges and universities, regional networks and broadcasters. NeuLion’s technology also provides innovative solutions to general entertainment companies and broadcasters. NeuLion is based in Plainview, NY. For more information about NeuLion, visit www.neulion.com.