America East Brand Identity
ABOUT > The Brand

The evolved America East Conference brand represents the culmination of an almost yearlong examination of the conference's position within the collegiate sports landscape. "Building The Complete Student Athlete" is the conference's new tagline and communicates the America East's commitment to championing the development of student athletes who excel both academically and athletically.

"The new America East brand is far more than just a logo or tagline. The brand captures the essence of our collective institutional values regarding athletics and what is most important...the student-athlete experience. Our new mark and new colors usher in a new era for the conference, built on the outstanding tradition of the past, but elevating us in a new direction for the future."

Amy Huchthausen, Commissioner

BRAND > Pillars

The America East Conference brand is built on the 3 pillars of the complete student athlete. These are - Academic Achievement, Leadership On and Off the Field and Athletic Excellence.

BRAND > Tagline

Building the Complete Student Athlete

BRAND > Identity